With costs rising it’s nice to be able to do some work yourself and see the improvements. Getting your real estate website to dominate the search engines is the process of Search Engine Optimization. You can do most of this work yourself, and the items you can’t do, you can get a web developer to help you with. Doing this work yourself (and managing others) will save you thousands annually.
Here are 3 tips that you can do yourself to start climbing to the top of the search engines.
- Create Unique Web Content – Share your expertise with the world. You are an area expert so let people know about it by writing up detailed information. Let people know about neighborhood boundaries, quiet streets, home sizes and more. A page can be as simple as 300-400 words which takes less than 30 minutes to create. Keep in mind a professional copywriter can easily charge $100-$200 for a single page so you are saving some serious money by taking the time to write your own pages.
- Create a Sitemap – A sitemap is a simple list of the pages on your website. Create this page and make sure it is easily found on your website. For bonus points (and major benefits) create an XML Sitemap for your Real Estate website. You don’t have to do this on your own as you can ask your web hosting company or your local web developer to do this task for you. It’s a quick task that takes less than 20 minutes and has huge benefits each and every month.
- Stick with it – One of the best ways to do well in the search engines is to consistently update your website. Put together a simple plan (can be as simple as 1 new page month) of what you are going to do on your website each and every month. Get someone to hold you accountable to ensure you stick with it.
Most of all, have fun! Getting to the top is fun and will help you generate a large number of leads for your real estate business. When you want more free courses, or you want a online real estate training we are happy to help.